What is a SWOT Analysis?

Ever hear of a SWOT? It may sound like insect repellent, but a SWOT analysis is an exercise for you to complete when reflecting on your brand's Strengths, Weaknesses, Opportunities, & Threats. If done mindfully, a SWOT can give you insight into what you do well and what you can do better. It can also give you some inspiration for how to expand what you do and offer something nobody else does.

Completing a SWOT analysis is an exercise is brand-awareness.

Completing a SWOT analysis is an exercise is brand-awareness.

If you'd like to fill one out, you can download the form here and get started

What insights or inspiration did your SWOT analysis provide you?
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Meg Kuhar

An endlessly curious creator, Meg can usually be found making something, whether it’s a website, music, or a crochet project. She is the first Assistant Professor of Music Technology at Baldwin Wallace University Conservatory of Music, and lives in Cleveland Heights with her husband Nick, and their handful of a dog Petunia.