Ever hear of a SWOT? It may sound like insect repellent, but a SWOT analysis is an exercise for you to complete when reflecting on your brand's Strengths, Weaknesses, Opportunities, & Threats. If done mindfully, a SWOT can give you insight into what you do well and what you can do better. It can also give you some inspiration for how to expand what you do and offer something nobody else does.
If you'd like to fill one out, you can download the form here and get started.
What insights or inspiration did your SWOT analysis provide you?