If you're looking for ideas on how to create unique, interesting content that makes your fans feel like they are part of the experience, check out the latest episode of my Creative Technology Web Series. "Engaging Your Fans" features special guest Kristen Klehr once again, and is now up on YouTube!
Kristen and I talk about our biggest pet peeves with social media, and go over some content ideas to help spread the word about your projects. The best piece of advice we can give you is this: If you are truly being your authentic self, then you have no competition. No one else is like you, so show your true personality online to forge relationships.