How to make your page stand out from the crowd.
You've been building up your fan base by playing shows, shows, and more shows. But is anyone paying attention to your social media presence? Here are a few tips to make sure your band is noticed on Facebook. And no, posting event invites is not enough.
1. BRANDING WITH IMAGES
Like it or not, your band is a brand. Make sure people can recognize you immediately by choosing a coordinating cover photo and profile picture. Try to avoid changing these header images often, and if you get the urge to post some new photos from a recent show, upload them to your Page photo albums instead. Don't have high-quality photos of your band? Hire a photographer who understands your style, and consider a professional press kit to keep things cohesive.
2. PUT THE SOCIAL IN SOCIAL MEDIA
Facebook is all about interactivity and discussion. Post updates that warrant a response: questions, polls, caption contests, and "top 5" lists are all easy ways to get your audience involved. Nothing gets an "unfollow" more than repetitive updates about upcoming shows. Your Facebook Page isn't about announcing when you're playing next, it's about getting to know your fans!
3. CONSIDER MULTIMEDIA
If you're just posting a bunch of text, chances are people aren't reading it. Studies show that posts with pictures, video, or other visual content get more interactivity, and that's exactly what you want--followers who not only "like" you, but want to have a conversation! Consider hosting a podcast, or sharing quick video diaries directly from your phone. For help on starting a podcast, check out our podcasting guides.
I hope these Facebook tips have inspired you to spruce up your band's social media presence. And if you're not in a band, guess what? All of this information still applies to your company, blog, shop, or creative project.
What intimidates you the most about using Facebook for promotion? Do you feel like you are being annoying by posting about your work?